We are living in extraordinary times. Circumstances beyond our control have forced all of us to change and redefine temporarily or otherwise, what normalcy indicates to us. The result is a part-forced, part-voluntary change that has actually prompted people all over to review simply about everything. For online marketers, that reckoning comes by method of maximizing return on ad spend (ROAS). Throughout durations of uncertainty, every dollar appears to count a bit more than it ever has previously– and this is an area where affiliate marketing actually shines.
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